Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World
Author :
Publisher : Walter de Gruyter
Total Pages : 177
Release :
ISBN-10 : 9783110263534
ISBN-13 : 311026353X
Rating : 4/5 (53X Downloads)

Book Synopsis Marketing Libraries in a Web 2.0 World by : Dinesh Gupta

Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.


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