This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, a

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, a

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expa