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Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This u
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This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory
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"This book explores the social impact and influence of social media on online businesses"--
Marketing Management
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This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing iss