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Leisure Marketing
Language: en
Pages: 426
Authors: Susan Horner
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in diff
Marketing Tourism, Hospitality and Leisure in Europe
Language: en
Pages: 736
Authors: Susan Horner
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Arden Shakespeare

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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries
The Psychology of Leisure Travel
Language: en
Pages: 314
Authors: Edward J. Mayo
Categories: Travel
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The Tourism and Leisure Experience
Language: en
Pages: 260
Authors: Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Channel View Publications

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People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and
Generation Z Marketing and Management in Tourism and Hospitality
Language: en
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Categories: Business & Economics
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly