'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business ventu

This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long establis

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business ventu

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and