This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business i

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate