Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism
Author :
Publisher : Routledge
Total Pages : 253
Release :
ISBN-10 : 9781136997402
ISBN-13 : 1136997407
Rating : 4/5 (407 Downloads)
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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


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