Download or read book Marketing Convergence written by Susan K. Jones and published by Racom Communications. This book was released on 2003 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spiegel (marketing, Northwestern U.) and Jones (marketing, Ferris State U.) show how to market products and services using the Internet and how to integrate marketing across all media. They describe critical components of successful convergence and integration, offer tips on avoiding hidden costs of the new media, examine the most profitable ways