Marketing Communication in African Languages

Marketing Communication in African Languages
Author :
Publisher : Taylor & Francis
Total Pages : 303
Release :
ISBN-10 : 9781040230091
ISBN-13 : 1040230091
Rating : 4/5 (091 Downloads)

Book Synopsis Marketing Communication in African Languages by : Abiodun Salawu

Download or read book Marketing Communication in African Languages written by Abiodun Salawu and published by Taylor & Francis. This book was released on 2024-12-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.


Marketing Communication in African Languages Related Books

Marketing Communication in African Languages
Language: en
Pages: 303
Authors: Abiodun Salawu
Categories: Social Science
Type: BOOK - Published: 2024-12-23 - Publisher: Taylor & Francis

GET EBOOK

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which i
African Languages in a Digital Age
Language: en
Pages: 168
Authors: Don Osborn
Categories: Computers
Type: BOOK - Published: 2010 - Publisher: IDRC

GET EBOOK

With increasing numbers of computers and diffusion of the internet around the world, localisation of the technology, and the content it carries, into the many l
Advertising as Multilingual Communication
Language: en
Pages: 221
Authors: H. Kelly-Holmes
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: Springer

GET EBOOK

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
African Language Media
Language: en
Pages: 262
Authors: Phillip Mpofu
Categories: Foreign Language Study
Type: BOOK - Published: 2023-03-13 - Publisher: Taylor & Francis

GET EBOOK

This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and approp
Adapting Health Communication to Cultural Needs
Language: en
Pages: 184
Authors: Piet Swanepoel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: John Benjamins Publishing

GET EBOOK

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many p