This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspecti

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the