Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an es

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater

Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev

Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Mar