Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th

The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods a

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.