This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutto

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv