Market Research in Practice

Market Research in Practice
Author :
Publisher : Kogan Page Publishers
Total Pages : 257
Release :
ISBN-10 : 9780749445942
ISBN-13 : 0749445947
Rating : 4/5 (947 Downloads)

Book Synopsis Market Research in Practice by : Paul N Hague

Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.


Market Research in Practice Related Books

Market Research in Practice
Language: en
Pages: 257
Authors: Paul N Hague
Categories: Business & Economics
Type: BOOK - Published: 2004-03-03 - Publisher: Kogan Page Publishers

GET EBOOK

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a
Strategic Market Research
Language: en
Pages: 99
Authors: Anne E. Beall
Categories: Business & Economics
Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse

GET EBOOK

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Market Research Made Easy
Language: en
Pages: 0
Authors: Don Doman
Categories: Market surveys
Type: BOOK - Published: 2006 - Publisher: North Vancouver, B.C. : International Self-Counsel Press

GET EBOOK

"Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, sett
Market Research in Practice
Language: en
Pages: 400
Authors: Matthew Harrison
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: Kogan Page Publishers

GET EBOOK

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
Marketing Research Kit For Dummies
Language: en
Pages: 588
Authors: Michael Hyman
Categories: Business & Economics
Type: BOOK - Published: 2010-03-05 - Publisher: John Wiley & Sons

GET EBOOK

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut throug