Market Research Handbook

Market Research Handbook
Author :
Publisher : John Wiley & Sons
Total Pages : 654
Release :
ISBN-10 : 047051793X
ISBN-13 : 9780470517932
Rating : 4/5 (932 Downloads)

Book Synopsis Market Research Handbook by : ESOMAR

Download or read book Market Research Handbook written by ESOMAR and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development


Market Research Handbook Related Books

Research Handbook for Health Care Professionals
Language: en
Pages: 200
Authors: Mary Hickson
Categories: Medical
Type: BOOK - Published: 2013-05-30 - Publisher: John Wiley & Sons

GET EBOOK

The Research Handbook for Health Care Professionals is theessential guide to the entire research process for students andpractitioners alike. From conceiving an
Handbook for Health Care Research
Language: en
Pages: 394
Authors: Robert Chatburn
Categories: Medical
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

GET EBOOK

"Handbook for Health Care Research, Second Edition, provides step-by-step guidelines for conducting and analyzing research, teaching students and practitioners
Health Services Marketing
Language: en
Pages: 170
Authors: Richard K. Thomas
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

GET EBOOK

For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr
Healthcare Market Research
Language: en
Pages: 0
Authors: Eric N. Berkowitz
Categories: Marketing research
Type: BOOK - Published: 1997 - Publisher: Irwin Professional Publishing

GET EBOOK

Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the he
Market Research Handbook
Language: en
Pages: 654
Authors: ESOMAR
Categories: Business & Economics
Type: BOOK - Published: 2008-04-30 - Publisher: John Wiley & Sons

GET EBOOK

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i