The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understand

Managing the Dynamics of New-Product Development Processes merges product-based planning, process modelling, process execution, probabilistic simulations, and s

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.