In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in t

This monograph is based on an extensive dataset and a very well documented case study. Such a wealth of empirical material provides an ideal ground to test theo

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in

Managing the Contemporary Multinational explores the role of headquarters in different structures of multinational firms and shows how this role is affected by