An authoritative guide to new product development for early career engineers and engineering students Managing Technology and Product Development Programmes pro

This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, techn

New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of