HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experience

The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.