Download or read book Making a Mark - An Introduction to Trademarks for Small and Medium-Sized Enterprises (French version) written by World Intellectual Property Organization and published by WIPO. This book was released on with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.