Low-Cost Marketing Research
Author | : Keith Gorton |
Publisher | : |
Total Pages | : 176 |
Release | : 1989-05-23 |
ISBN-10 | : IND:39000009228177 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Low-Cost Marketing Research by : Keith Gorton
Download or read book Low-Cost Marketing Research written by Keith Gorton and published by . This book was released on 1989-05-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the scene; Information collection: research from the desk; Information collection: where to go; International marketing research; Where to go for information on overseas markets; Information collection: research from the field; Sampling methods: who to survey; Who is responsible? Research in action.