Download or read book Loose Leaf for ABC's of Relationship Selling written by Charles M. Futrell and published by McGraw-Hill Education. This book was released on 2018-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.