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​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: D
Marketing Analysis in Sport Business
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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Elgar Encyclopedia of Consumer Behavior
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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activitie
Web Services: Concepts, Methodologies, Tools, and Applications
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Web service technologies are redefining the way that large and small companies are doing business and exchanging information. Due to the critical need for furth