Living on the 'Adge' in Jhande Walan Thompson
Author | : Sunil Gupta |
Publisher | : Roli Books Private Limited |
Total Pages | : 621 |
Release | : 2011-04-06 |
ISBN-10 | : 9788174369475 |
ISBN-13 | : 8174369473 |
Rating | : 4/5 (473 Downloads) |
Download or read book Living on the 'Adge' in Jhande Walan Thompson written by Sunil Gupta and published by Roli Books Private Limited. This book was released on 2011-04-06 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on the 'Adge' in Jhande Walan Thompson is a Bill-Bryson-esque tale of Sunil Gupta's twenty-three-year-long expedition Through the Looking Glass in the madcap wonderland of Indian advertising. A delightful and quirky narrative with a wonderful cast of characters and companies (a virtual who's who of advertising and marketing), inimitable descriptions and hilarious episodes, it presents a valuable and irreverent history of the growth and development of an increasingly important and yet largely unknown sector of the industry. Sunil's gift of observation and portraiture and his original use of language and metaphor are truly remarkable. Dig in and discover how Sunil likes his coffee without any sweetener. You won't find any aspartame in his writing either. And you'll find a lot to laugh about, admire and ponder over along the way.