THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation

Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not i

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc