Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to con

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order

In the modern world our lifestyle helps to define our attitudes and values as well as show our wealth and social position. This clearly written introduction to