Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to con

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place