Download or read book Leisure Programming for Baby Boomers written by Lynda Jeanine Cochran and published by Human Kinetics. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.