This collection of essays examines the operation of the market for learned books in Early Modern Europe through a series of case studies. After an overview of g

Using humor as a tool, Kirk seeks to make readers think about the relationship between business and education or - learning and "real life". She combines the fe

This collection of essays debates the application of market principles to and within the context of education. The contributors are all leading figures in their

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream

Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the populati