In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

This book provides a broad overview of the development of Ibero-American cultural policy in an important and innovative way. This volume brings together special

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist

Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Busine

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour