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Language: de
Pages: 370
Pages: 370
Type: BOOK - Published: 2003-06-16 - Publisher: John Wiley & Sons
Ein Buch der Kellogg School of Management. Geschrieben von renommierten Professoren. "Kellog on Technology and Innovation" ist eine umfassende Betrachtung über
Language: en
Pages: 315
Pages: 315
Type: BOOK - Published: 2021-03-25 - Publisher: Cambridge University Press
This is the first comprehensive overview of the exciting field of the 'science of science'. With anecdotes and detailed, easy-to-follow explanations of the rese
Language: en
Pages: 365
Pages: 365
Type: BOOK - Published: 2002-02-28 - Publisher: John Wiley & Sons
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends i
Language: en
Pages: 413
Pages: 413
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2012-06-29 - Publisher: John Wiley & Sons
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the K
