Publisher Description

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competiti

"A Genie's Wisdom" ist ein praktischer Leitfaden für Marketingexperten. Auf der Basis einer lehrreichen Fabel beantwortet dieses Buch humorvoll und unterhaltsa

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac