A look at business model innovation's crucial role in today's global business environment. Showing organizations how business model innovation should be a key f

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture

How to outsmart risk Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your exp

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data