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During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has pr
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This volume contains a collection of essays on Shakespeare Jubilees around the world, from 1769 to 2014. The contributions range from the elaborate celebrations
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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with
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The wildly entertaining story of progressive rock, the music that ruled the 1970s charts—and has divided listeners ever since. The Show That Never Ends is the