Features cards which are focused on discovering people's wants, needs and desires and then use language in an influential way to get them to buy your ideas, pro

The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds

Written by a sales veteran with a track record spanning millions of dollars in sealed deals, this book blends the best psychological, NLP (Neuro Linguistic Prog

Includes music.

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why