When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly h

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York

Communication technologies are constantly advancing to keep up with the times. Messaging apps are huge right now. Completely overtaking social media by becoming

Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence age

Living as an Ordinary RadicalMany of us find ourselves caught somewhere between unbelieving activists and inactive believers. We can write a check to feed starv