Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on

This collection explores the processes and experiences of attending live music events from the initial decision to attend through to audience responses and memo

Coughing and Clapping: Investigating Audience Experience explores the processes and experiences of attending live music events from the initial decision to atte

"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in

Exploring the influence ""action"" films have on audiences, this book considers how people relate to and are influenced by such films as Judge Dredd.