Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by De Gruyter Mouton. This book was released on 2023-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.