An introduction to the world of agribusiness. This book details the fundamentals and applications of agribusiness and shows how products go from their source to

This introductory textbook provides an overview of the concepts necessary for an understanding of agricultural and agribusiness law. The text will help students

Managers in all areas of the agri-food system must be competent, flexible, and informed. Principles of Agribusiness Management provides the vital insights and i

The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness f

Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new editio