Unique graphic introductions to big ideas and thinkers, written by experts in the field.

This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, ren

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created throu

The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti