Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative te

This book analyses the idea of luxury, shows how its evaluative meaning has changed, and explores its role in the determination of social order.

Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha