Download or read book Internet Marketing for Information Technology Companies written by Barry Silverstein and published by Maximum Press. This book was released on 2001 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.