Inhaltsangabe:Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manu

A critical intervention in international communications, in which an array of eminent scholars challenge the Western-dominated conceptions of the field

Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid produ

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an

International scholarship is increasingly aware that the ‘geographical tradition’ is a contentious and contested field: while critical reflections on the im