Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.