Download or read book International Place Branding Yearbook 2011 written by Frank M. Go and published by Springer. This book was released on 2011-09-29 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.