Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Springer. This book was released on 2010-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.