International Marketing Research

International Marketing Research
Author :
Publisher : Wiley
Total Pages : 0
Release :
ISBN-10 : 0470010959
ISBN-13 : 9780470010952
Rating : 4/5 (952 Downloads)

Book Synopsis International Marketing Research by : C. Samuel Craig

Download or read book International Marketing Research written by C. Samuel Craig and published by Wiley. This book was released on 2009-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.


International Marketing Research Related Books

International Marketing Research
Language: en
Pages: 0
Authors: C. Samuel Craig
Categories: Business & Economics
Type: BOOK - Published: 2009-12-21 - Publisher: Wiley

GET EBOOK

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing res
International Marketing Research
Language: en
Pages: 643
Authors: V. Kumar
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

GET EBOOK

The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

GET EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
International Marketing Research
Language: en
Pages: 444
Authors: Alex Rialp
Categories: Business & Economics
Type: BOOK - Published: 2006-11-27 - Publisher: Elsevier

GET EBOOK

The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confro
Handbook of Research in International Marketing
Language: en
Pages: 433
Authors: Subhash C. Jain
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Edward Elgar Publishing

GET EBOOK

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma