Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru

This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific r

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international co

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exc