The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This,

Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, I

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi