The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it des

This book presents different perspectives of online business education - how it is designed, delivered and how it supports advances in management disciplines. T