The first-ever, fact-filled introduction to the brave new world of interactive TV: what it is, its services, and the across-the-board impact on television, cabl

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business

Television production technology for the non-engineer.

This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative

TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top box